Compass

Smarter marketing. Stronger growth.

Unlock powerful, data-driven insights to optimise spend, maximise ROI and drive sustainable growth with Compass, SourseAI’s marketing mix modelling solution.

Optimise next quarter at the same budget.Simulated 4,000 allocations against the fitted response curves. The optimised plan holds spend flat and moves 18% of it out of saturated channels.BeforeAfterWhat does the optimised plan return?Same budget, higher return. Gains come from reallocation, not extra investment.+6.8%Revenue1.34xBlended ROAS0%Extra spendShow me the shift by channel.Budget moves toward channels still below saturation. Display and social carry the reduction.

How can I trim my budget by 25%?

Marketing Mix ModellingScenario PlanningData AnalysisChannel attributionBudget optimisation

The platform

From raw data to intelligent action

Unified marketing data

Compass combines and cleans spend, conversion, pricing and channel data, so every model runs with one consistent view of what was invested and what came back.

Automated data ingestionData QA & ETLOnline and offline channels

Automated model training

Compass retrains models on your data as it arrives, so the picture stays current without technical intervention, but with expert oversight.

Automated model training

Correlations between channels and conversions

Understand how different channels, online, offline, paid and organic, impact conversions. Factor in competitive influences and market forces to pinpoint seasonality and event-driven results.

Channel attributionMarket forcesSeasonality

Spend versus impact by channel

Gain insights into where your budget is driving the most value. Optimise performance and maximise returns with data-backed decisions.

Contribution analysisReturn on ad spend

Points of efficiency and diminishing returns

Recognise where channels are most efficient and where diminishing returns begin, so you can reallocate spend strategically.

Response curvesSaturation analysisElasticity

Channel performance

Pinpoint the best-performing channels for your advertising and focus your spending on the most effective platforms.

Channel rankingBudget optimisation

Pricing and campaign refinement

Optimise your strategies by analysing pricing sensitivity and maximising profit margins.

Price sensitivityMargin analysis

Predict and plan for future success

Easily forecast the impact of budget, pricing, and strategy changes to plan for success.

Scenario planningBudget simulationForecasting

Seasonal insights

Adjust campaigns based on seasonal trends to ensure maximum impact year-round.

Seasonality modellingAnnual planning

Built for people accountable for the marketing budget and what it returns.

Customers

Helping our customers make strategic data-driven marketing decisions with confidence.

Proven results

14%increase in conversions

Increase in conversions.

The result of a reallocated media mix and spend. Budget moved to the channels proven to convert.

StrategyDecision PathCVM • NBAGrowthAtlas Communicate

Specifics: Channel Attribution, Budget Optimisation, Growth Impact

Key results

14%: Increase in conversions from a reallocated media mix
$0: No additional budget required
6 models: 6 models operationalised within 6 months

24%increase in conversions

Increase in conversions.

The result of reallocating to an optimised marketing mix. Diminishing returns were identified channel by channel.

StrategyDecision PathCVM • NBAGrowthAtlas Communicate

Specifics: Marketing Mix Modelling, Diminishing Returns, Growth Impact

Key results

24%: Increase in conversions on an optimised mix
3 models: Models operationalised for key product lines and brand contribution
$0: 45% of budget reallocated to proven channels.

47%budget efficiency improvement

Achieved with the Scenario Planner.

Budget, pricing and strategy changes were tested before committing spend.

StrategyDecision PathCVM • NBAGrowthAtlas Communicate

Specifics: Scenario Planning, Pricing Sensitivity, Spend Efficiency

Key results

47%: Budget efficiency improvement
2x: Doubled acquisition within the financial year.
29%: Incremental budget to drive growth.

Marketing is the easiest line to cut. Compass is how you defend it

Attribution is breaking down at the exact moment CFOs are demanding hard evidence of what marketing spend returns. Compass puts a number on the whole picture, so the trade-off is a decision rather than a guess.

CredibilityMarketing treated as discretionary

When revenue is under pressure the marketing line is the easiest to take, because nobody can price what it costs to remove.

The opportunityEvidence a CFO can use, turning budget defence into a modelled trade-off.

MeasurementMore data than ever, less confidence than ever

Cookies are gone, platforms grade their own homework, and attribution is blind to TV, radio and out-of-home. The old proof of what spend does no longer holds.

The opportunityUnderstand the true impact of all marketing channels, both online and offline.

BiasThe pull toward what is easy to measure

Dashboards reward whichever channel reports fastest, not the one doing the most work, so brand-building is starved years before the cost shows up in sales.

The opportunityA deliberate brand and performance split, then modelling to fine-tune the mix.

EfficiencySpending past the point of return

Every channel saturates. Without response curves there is no way to tell when the next dollar stops working as hard as the last one.

The opportunityReduce spend without compromising on conversion or customer experience.

MeasuresOne KPI stretched across 4 different jobs

Awareness, acquisition, usage and retention are not the same task, but too many campaigns are graded on the same number, which hides more than it reveals.

The opportunityOne model, tuned to whichever outcome the campaign is chasing.

Long tailCampaigns closed out before the payoff lands

Acquisition is measured on a campaign clock while lifetime value sits in a report owned by another team, so nobody connects day-one spend to revenue 2 years later.

The opportunityEarly-stage spend linked to retention and lifetime value, not just conversion.

OwnershipThe plan graded by the people who spend it

A model that recommends spending exactly the budget it was given is not optimising that budget, it is justifying it. The real read lands a quarter too late.

The opportunityThe measurement model and the data behind it are owned by the brand.

Confident decisions. Maximised efficiency. Optimal results – whatever your product.

Compass helps you acquire high-quality customers and grow your base with confidence and precision, boosting ROI and driving long-term success.

Designed for subscription, it empowers you to make informed decisions that will improve marketing investments and accelerate growth.

Measure what matters

Understand the true impact of all marketing channels, both online and offline.

Maximise marketing ROI

Allocate spend with precision, optimising ROI and growing your business.

Adapt with agility

Respond rapidly to market shifts and evolving customer needs with real-time insights.

Improve budget efficiency

Reduce spend without compromising on conversion or customer experience.

Beyond attribution. Beyond dashboards. Beyond guesswork.

Capability	Compassby SourseAI	Publisher Attribution Tools	Open Sourse MMMs	Agency reporting
Offline channel measurement	✓	No	✓	Partial
Full-funnel contribution	✓	Partial	✓	Partial
Diminishing returns and elasticity	✓	No	✓	✓
Scenario planning sandbox	✓	No	Partial	No
Pricing sensitivity analysis	✓	No	✓	✓
Automated model retraining	✓	No	No	No
Independent of the media buyer	✓	Partial	✓	No
Built for non-tech users	✓	✓	No	✓
Time to value	~2 months	~1 month	12+ months	~1 month

Data-driven marketing, real results.

With AI-powered analysis and scenario planning tools, Compass helps you to make smarter marketing decisions that drive long-term growth or support your cost reduction requirements.

Ready to unlock the power of data-driven marketing?

Discover how Compass can deliver data-driven insights that optimise your marketing investments and power your growth.

Book a demo