# Utilities

> Source: https://www.sourse.ai/utilities/

_Industry-native AI_

Energy, water and broadband retailers run high-volume, low-margin bases where customers can switch easily and cost to serve is unforgiving. Our models predict who is most likely to leave, which customers are worth winning and where retention and media investment will deliver the greatest return.

## The decisions that determine utility margins

Margin in utilities is won on retention, the value of the customers you acquire and the cost of serving them. Our models answer these pressure points.

## Trusted by innovators, disrupters and intelligent brands

We deliver predictions that power world-class brands to create exceptionally personalised experiences.

## What utility brands run with us

## Proven results

## Talk to us about your base

Discover how AI can transform your organisation. If you’re a business or IT decision maker, get in touch to explore the possibilities.