# SourseAI

> Source: https://www.sourse.ai/
Self-optimising AI for closed-loop customer management. Eliminate guesswork to
maximise ROI.

## Products and services

- **Scout** (https://www.sourse.ai/scout/) — For AI-ready customer management. BI reporting, customer data, and marketing automation in one streamlined platform to accelerate data-driven growth.
- **Atlas** (https://www.sourse.ai/atlas/) — The self-optimising AI engine for subscriber growth. Turn complex customer data into automated, high-impact decisions that reduce churn, lower acquisition costs, increase LTV and maximise ROI.
- **Compass** (https://www.sourse.ai/compass/) — AI-powered marketing mix modelling to plot the true ROI of your campaigns. Optimise channel allocation and media spend to drive long-term, profitable customer growth.
- **Data and AI Consulting Services** (https://www.sourse.ai/data-and-ai-consulting/) — Leveraging our industry, domain, and operational expertise together with the Atlas platform architecture, we support leaders to accelerate data maturity and gain the competitive advantage.

## Turn your data into profitable action

- **Data as an operating asset** — The customer data you already own becomes the basis for how the business runs so there is one source of truth behind every commercial decision.
- **Focus capital where it returns** — Customer Value Management (CVM) and marketing mix modelling under one roof: retention spend and media investment are directed by predicted value, so growth is bought at the right price.
- **Frictionless execution at scale** — Decisions are automated end to end and improve with every cycle, so strategy reaches the customer faster.

## Recognition

- 2026: AI & Analytics Excellence Award, MVNOs World
- 2024: Cloud Solution of the Year, MVNO World Congress