# B2C and Subscription

> Source: https://www.sourse.ai/b2c-and-subscription/

_Industry-native AI_

Recurring revenue is only as good as the base behind it. Our models predict which subscribers are drifting, which trials will convert, which cohorts repay their acquisition cost and where marketing investment will deliver the strongest returns.

## The decisions that decide recurring revenue

Growth in B2C is won on retention, the value of the subscribers you acquire and the efficiency of every dollar spent winning them. Our models answer these pressure points.

## Trusted by innovators, disrupters and intelligent brands

We deliver predictions that power world-class brands to create exceptionally personalised experiences.

## What B2C brands run with us

## Proven results

## Talk to us about your base

Discover how AI can transform your organisation. If you’re a business or IT decision maker, get in touch to explore the possibilities.